How the Series Carousel Increases Traffic to Amazon

But does Amazon send the traffic back?

In 2020, Amazon added a major new feature on its site with series pages. Authors rejoiced—the pages were advertising free, and there was a one-click button to buy the entire series, which readers seemed to use. Over time, Series Also Boughts appeared on the page, which provided new data points for authors, and also over time, the Series carousel grew la…